Core feature
Naturalness and being present
Element
Water
Orientation
Inside
Mode
Cardinal
Behavior
Emotional
Interaction style
Dependent
Spectrum of manifestations
care
food
emotions
mother figure
motherland
nurturing
relaxing
mindfulness
home
real estate
Moon
shelter
organic
natural
giving birth
brining up
boundaries issues
infantile behavior
not able to take care of your own needs
Cancer products attributes
- Shape
smooth
- Color
earthy
calm
Products examples
- Food – whatever your mom/grandma fed you with; traditional; family dinners
- Home: gives feeling of place where you can relax/reminds of parents/grandparents home; cosy, comfy, rustic styles; traditional elements; water in any form; Moon images
- Mind and body care: traditional; organic; practicing mindfulness
- Watch: series, shows, and movies about families, your country, home decor and organization, parenting, food/cooking
- Listen/smell: calm music, lullabies, traditional songs, natural/organic smells
- Pets: cats, whatever pet your family used to have
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